We're not hiring employees.
We're finding co-builders.

The Problem to Solve

EnviroVision has a world-class mission, 4 patents, and a product that works. What we don't have is a brand — no narrative framework, no content engine, no campaign architecture, no GTM story that works across investors, enterprise buyers, grant bodies, and talent. This isn't a contractor role executing a brief someone else wrote. You will write the brief — and then bring it to life.

What You'll Build

• →Brand Architecture — Visual identity, tone of voice, messaging hierarchy for the company, EcoSarthi, and each audience segment
• →Brand Narrative — The EnviroVision story, told differently for investors, enterprises, grant bodies, and talent
• →Website & Digital Presence — Own envirovision.in as a brand experience, not just an information page
• →Content Engine — LinkedIn, Instagram, and newsletter with a consistent weekly cadence
• →PR & Thought Leadership — Position founders as India's defining cleantech voices
• →GTM Collateral — Sales decks, one-pagers, pilot proposal kits, and investor presentations

You're the One If…

• →You've built a brand from scratch — not just managed one
• →You think in movements, not campaigns
• →You can write one line that makes someone stop scrolling
• →You understand B2B sustainability AND mass consumer awareness
• →You want to be the person who made EnviroVision famous

Our Four Brand Pillars

• →Infrastructure, not awareness — We fix systems, not mindsets
• →Dignity, not guilt — We empower, we don't shame
• →Proof, not promise — Every claim is backed by data
• →Movement, not product — We are building something people want to belong to

Why Now

EnviroVision could be India's defining green-tech brand. We have the mission and the IP. The brand, the story, and the movement are entirely open. Whoever builds this from scratch will create something that outlasts any campaign and defines an entire category.

The Problem to Solve

We believe corporate offices are our beachhead — SEBI BRSR mandated, predictable waste streams, existing sustainability budget, fast decision cycles. We have a strong hypothesis. We don't yet have the data to prove it. Before we spend a rupee on GTM execution, we need the ICP locked — validated through real customer interviews, primary research, and competitive analysis. When we raise our Series A, someone will ask us "how did you know?" This role is that answer.

What You'll Deliver

• →50+ Customer Interviews — Structured discovery across corporate sustainability leads, facility managers, and ESG officers
• →ICP Finalisation Report — Data-backed: who buys, who blocks, what triggers the purchase decision, what the real objection is
• →Competitive Landscape — Full map of what customers currently use, why they'd switch, and where our moat lies
• →Pricing Research — Willingness-to-pay testing across hardware and SaaS tiers across segments
• →Bottom-Up Market Sizing — TAM/SAM/SOM built from real pipeline conversations, not macro estimates
• →GTM Playbook — Sequenced market entry: channels, messaging, sales motion, and first 10 customer roadmap

You're the One If…

• →You've run B2B customer discovery — not just designed surveys
• →You think in Jobs-to-be-Done frameworks, not demographics
• →You can turn 50 interviews into one decision-ready document
• →You are obsessed with why customers don't buy, not just why they do
• →You want to work on a problem that matters for 1.4 billion people

The Opportunity Size

• →India smart waste tech SAM: ₹5,000 Crore growing at 15% CAGR
• →10M+ corporate workstations under SEBI BRSR pressure
• →Serviceable market for Year 1–3: ₹250 Crore
• →Zero verified customer intelligence exists today — you build it first

Why This Matters

Getting the ICP wrong at pre-seed costs 18 months and a funding round. Getting it right is a competitive moat. Your output becomes the foundation for how a ₹250 Crore+ opportunity gets unlocked — and your name will be on the slide that proved the market was real.